The brand that features jewelry and home accessories in its collections has a philosophy: "Living with Good and Beautiful Things."

In its designs, Good Things emphasizes the impact of nature, different geographies, and climates on our lives, creating a unique style.

When founding the GOOD THINGS brand, designer İpek Erbay, who envisions that the journey from the creation of the designs to their emergence, meeting their new owners, and being used should make everyone feel good, says, "The desire to bring together and design good things that make me feel good and bring them together with the same joy gave birth to the name of the brand."

Good Things means "İyi Şeyler, Güzel Şeyler" in Turkish, and the brand's philosophy is "Living with Good and Beautiful Things..."